Brisket or dino ribs?
The cut changes, the seasoning doesn't. Watch the bark come off the pit.
How I cater VIP for the bands Rush, Shinedown, and others
Season Louder.
Buy 3 Rubs. Get 1 Free.
Pick any four bottles — doubles welcome. Honey Hellfire for ribs, Steak Rub for crust, Texas Gold for everything. Your free bottle is applied automatically at checkout.
Four bottles, $38.97
Best Value
THREE RUBS. BBQ HANDLED.
Sweet heat for ribs. Savory seasoning for chicken and pork. Deep chile flavor for steaks and burgers. Get all three for $29.99 with free shipping.
- Individual value
- $38.97
- Three-Pack price
- $29.99
- You save
- $8.98
- Shipping
- Free, included
Want to mix your own? Build a 4-Pack — buy 3, get 1 free
The Beef Bundle
Weeknight steaks. Weekend briskets.
Texas Brisket for the long cooks. Ancho & Pasilla for the sear. Two Texas-made rubs for whatever beef hits your grill.
Both bottles. $19.99.
New Bundle
The Texas Trio
Brisket & Beef Rub, Texas Gold, and Texas Bite. Three full-size bottles that cover the whole pit, from brisket and ribs to steaks and burgers.
$30 + Free shipping
$38.97 bought separately. Save $8.97.
One bottle at a time
Shop the Rubs
Texas-made blends, each built for a specific job on the pit.
Watch it work
Real cooks, not ads
Ty using these rubs on actual cooks, with the takeaway that matters.
Backyard ribs without the guesswork
Bend test over timers. What a finished rack actually looks like.
Tri-tip: seared vs. brisket style
Two ways to cook tri-tip: hot seared or low and slow like a brisket.
The rubs I use. The food you see.
I'm Ty Sherrell. If you've watched me cook, you know I care about what ends up on the cutting board. These are the rubs I reach for on my own cooks, from backyard dinners to feeding people backstage.
Meet Ty